Alex had an idea in mind for his logo. An axe and shovel to symbolize his respective trades, Excavation(shovel) and Sawmilling(axe).
I went with an old school classic look. I didn't want it to look too refined, so I gave it a little rough around the edges. I used a patch like emblem lock-up that would work great on a shirt, hat or even a race car that he happened to be the hood sponsor for.